The P.A.

Pages 35 and 36 of this past week’s St. Louis Business Journal caught my eye.  Page 35 dealt with the pressing question of “What’s your favorite beer?”  And page 36 was the continuation of an article dealing, in part, with the rising cost of college tuition.  “Hmmm,” I thought…“Beer and school – the two greatest costs to young people.”

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I find myself in airports waiting to jet my way to another exotic destination (like Oklahoma City) often enough that, every once in awhile, I end up in a conversation with a pilot.  On one particular occasion, I remarked that there must be a lot going on in the cockpit given all the gadgets, dials, screens, levers, etc., etc.  Given my unsophisticated and rather juvenile description of the tools of his trade, he was able to discern that I was just being friendly as opposed to being interested in what truly happens in his office at 30,000 ft.

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Compassion is something we could all practice with a little more vigor.  I was thinking…Jesus was really, really, really good at compassion and, after that, we all sort of fall in line.  Some of us are compassionate at a really high level – grandmas and Mother Teresa come to mind, but what about the rest of us?

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Nielsen is the company that measures lots of stuff.  They are probably best known for figuring out what TV shows we watch the most.  If you made it on the Nielsen’s Top Ten list, TV executives could charge astronomical advertising rates to companies to sell their wares on your show.  Let me go all old-school on you for a second: imagine the rate for a commercial on the Ed Sullivan Show the week the Beatles debuted!

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Ho, Ho, Holy Cow!  What in the wide, wide world of sports is going on out there?  Has shopping become some sort of extreme sport?  Folks running over one another for a pair of retro Nike Jordans is crazy.  The madness must stop!

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