You don’t want your Fritos to bend. You don’t want your Vanilla Wafers to taste like sponge cake. You don’t want your milk’s “use by” date to arrive before you drink your last glass. You wouldn’t want to be a Cubs fan for the last 100 years. And ladies, you certainly wouldn’t want to be caught in last year’s fashion. Stale is not good. Dated is a definite no-no. Things have to be fresh. That applies to credit union services, as well.
To borrow from modern-day lexicon, I had another one of those “V-8 moments” this past weekend. One of life’s happenings hit me square in my consciousness. I got all “chicken-skin” and went much deeper into my introspective being than the more common daily thought of “what’s for lunch?” What was said immediately after Pastor Jeff so eloquently stated the mind-numbing revelation that changed my weekend is unknown to me. My focus for the day had been established, and it was far from superficial.
Credit unions got some press a week ago Friday. As the smallest participant in the financial services world, we get a proportionate amount of media attention. It is shameful that we get so little coverage, but good news isn’t usually a story. Remember the media adage: “if it bleeds, it leads.” We don’t bleed. In fact, we’re exactly what you want from your financial institution. We’re boring. Last thing you want from the guys and gals managing your money is drama. Next to the last thing is raising fees.
This past weekend, I decided to carve out some time for what makes this country great. There’s nothing better than America’s pastime when played at a level for the pure love of the game. The best kind of amateurs was set to play: 7-year-old little boys taking their positions on a freshly raked dirt field with perfectly etched chalk marks and bright white bases. The sun was shining in the a.m. sky, the uniforms equally as bright, and the smell of hot dogs wafting their way across the metal bleachers made for the perfect way to spend this beautiful August day.
The only four-letter word I taught my kids was PLAN. To have a plan is an essential piece to one’s success. Whether it be education, a professional career, a financial plan, or even a trip across town, it is imperative that you know what you want to accomplish. I don’t think anyone can argue with the importance of having an idea as to what you want the end result to look like.