The P.A.

A weekly address from Patrick Adams,
President of St. Louis Community Credit Union

Ingredients For Success: Originality and Elaboration

On May 28th, 2013, posted in: Uncategorized by

I’ve read that originality and elaboration are the best combination to get one’s attention in the world of advertising. I’m guessing that the same holds true for sitcoms. There are lots of combinations, but this one rings the bell. Just know that when the ad or situation comedy is original and elaborates on the details and intricacies of what is being sold or conveyed, the dial of the meter for “buyer’s acceptance” moves to high.


Focus On The Stool One Leg At A Time

On May 20th, 2013, posted in: Uncategorized by

Lion tamers carry a stool into the cage. A whip in one hand and a good ol’ bar stool in the other are rather comical. After all, you’re up against a lion. Really, the best you can do is a stool from the local pub? I know that lion taming is dangerous, but how about something a little more dramatic or marketable. You walk in with a whip and a wiffle ball bat, and now you got something that will move tickets.


There’s An Art To Being A Complainer

On May 13th, 2013, posted in: Uncategorized by

As you are aware, in recent times I used this space to get fussy with Southwest Airlines. The gist of my concern was that their personnel could not either tell time or the truth, because a few minutes in their world is substantially different than a few minutes in ours.


Passion Trumps Everything Else

On May 6th, 2013, posted in: Uncategorized by

I can’t remember what I’ve said about passion over the years. I can’t remember yesterday, so this idea of recapturing the words written in this blog over the past five-plus years is an impossibility. In fact, if you realize that every blog is somewhere around 500 words and I’ve written one a week for 52 weeks times five years and 19 weeks, then you have witnessed my scribe to the tune of ((5 X 52) + 19) X 500 words. That’s about 139,000 words. That’s a lot. How long is the average length of a novel? Am I there yet? Yes, by some accounts, I’ve written three of them. (more…)