The P.A.

A weekly address from Patrick Adams,
President of St. Louis Community Credit Union

July 15 Is A Special Day!

On July 15th, 2013, posted in: Uncategorized by

It is Monday, July 15. Another day in a hot, sticky St. Louis summer. St. Louis may not be number one on humidity, hot haze and horrendous heat, but we’re surely on the short list close to the top. Starting about this time every year, the asphalt borders on combustible, and prayers for sound air-conditioning units hit a crescendo.

My sister’s birthday is today. She’s 73 and awesome. Happy Birthday, Sis… I love you. That makes this day pretty special. She’s pretty sure that my mom was overjoyed to deliver her into this crazy world back in 1940. On the list of things to do, carrying a third trimester kid around during the summer can’t be one of them. I get hot just walking to my car. Lugging multiple extra pounds in the form of “with child” has got to be hot and tiring – especially in 1940. I don’t think buses and cars had air conditioning back then. OUCH!

Speaking of 1940, Twinkies were just over 10 years old. They were there when my lovely sister sprang herself onto this rock we call Earth, and guess what? After a short respite, they’re back. TODAY! That’s right, July 15, 2013, the Twinkie is being re-introduced to the market. Yeah, baby, they’re back!! The world is right. For Twinkie purists like myself, the Grand Poobah of snacks has been resurrected and will re-take its rightful place atop the snack cake world.

Health conscious eaters should beware: sponge cake, cream-filled decadence loaded with 2.5 grams of saturated fat and 42% sugar, 21% complex carbs and 11% fat have found their way back on the shelves of America’s C-stores. Rife with ingredients such as cellulose gum, mono and diglycerides, soy lecithin, polysorbate 60, calcium caseinate, sodium stearoyllactylate, and food colors caramel, yellow No. 5 and red No. 40, the Twinkie’s reappearance has made the world a better place. That’s right, I said it – a better place!

Originally loaded with banana cream filling (substituted with vanilla filling during WWII when bananas were rationed), Alexander Dewar put them on the market on April 6, 1930. Named after “Twinkle Toe Shoes” that Mr. Dewar saw on a billboard in my hometown of St. Louis, Twinkies had survived the better part of 82 years. Nothing got in the way of America’s love affair with these little yellow calorie sticks until the toxic formula of a bad economy and poor business management got together. Only the modern Chapter 11 Bankruptcy filing could end such a noble reign. But, no more – party time is back!

A perfect gift for my sister on her birthday would be a box of Twinkies. Actually, that would be more correctly stated as “a perfect gift for me on my sister’s birthday would be a box of Twinkies.” Yeah, that’s what I meant to say.

What’s better than a Twinkie? A deep-fried Twinkie, that’s what. State fairs around the country will be some of the happiest places as the Twinkie is back just in time for the summer fun.

Think about it…magic happens when the sponge cake hits the hot oil. The white, chemical laden filling breaks down, slowly oozing into the cake with its “scrumptidelicious” vanilla flavor. The softness of the cake even further softens, warms, and contrasts with the crisp, deep-fried crust in a buttery and delectable way. Holy cow, it doesn’t get any better!

Happy Birthday, Sister. Welcome back, Twinkie. I guess July is my favorite month, despite the heat – at least this July.

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