The P.A.

A weekly address from Patrick Adams,
President of St. Louis Community Credit Union

New Ad Campaign Captures SLCCU Difference

On June 1st, 2010, posted in: Uncategorized by 1 Comment

Our new ad campaign is right around the corner.  Yeah, you have to freshen them up every once in awhile in order to keep the marketplace paying attention.  I’m not going to “steal the thunder” in this blog, but keep your eyes and ears peeled.  Let’s just say that the new commercials are like nothing else from a financial institution on TV or the radio.  We expect people to take note and join our credit union family.  That’s what good commercials do.  By definition of being a credit union, the more members who belong to St. Louis Community Credit Union, the more all members benefit.

As part of the new ad campaign we use some new words to describe who we are and what we do for people.  “Works For Me” was our “oldie but goodie,” and will still be around.  It’s too good to let go.  I mean, in those three words St. Louis Community Credit Union says a mouth full.  “Works For Me” captures our cooperative, not-for-profit spirit.  The phrase describes who the credit union works for, what our responsibility is, and why we exist.  Truly, in my career in credit unions, which dates back to when disco, polyester and the Bee Gees were “hip,” the phrase “Works For Me” and the URL (dot com) of the same name is one of the best I’ve ever heard.  As comedian hack Kenny Bania would say on the Seinfeld Show: “Gold, Jerry – gold!”

But the new campaign has a phrase that may be even better.  The folks in marketing have collaborated with a local ad agency and the result is powerful.  Not since I uttered the words “can I please have another sloppy joe?” to the lunch lady at Stephen Blackhurst Elementary in the mid-60s have I had a greater level of anticipation for something good to happen.  Wait ‘til you hear it.  You will immediately sit up and say “that’s the credit union for me and my family.”

I can’t tell you right now – not that I’ve been sworn to secrecy, but the creative minds in the marketing department run a little sensitive to the fact that we higher-ups tend to take information birthed in the back room during a late night skull session and pass it off as our own.  So, I’ll let them tell you.  Seriously, it’s awesome and I’m glad I thought of it (just kidding).

While the audio and visual creativity displayed in the ads will hold your attention, the message(s) are even better.  That’s what makes great commercials.  You’ll pay attention, see us as something different, understand the benefits to being a member of our credit union and, of course, be motivated to walk through our door and use the services.  Watch them and listen to them.  You’ll see what I mean.

Alright, I’m done.  What you’ve just witnessed has been a five paragraph “tease.”  Yep, this blog was designed to get you fired up about looking and listening for SLCCU’s new and exciting campaign.  You’re going to love it – promise.

Oh, one last thing.  If you are reading this on Facebook, we’re glad you became our friend.  Yeah, the site’s new too.  No tease; it’s there now.  It’s live and it’s spectacular.

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